Alex McKie
Alex McKie

Alex McKie works as an agent of change helping organisations to adapt to the changes and challenges of the future. This covers writing on future trends, market and social research, scenario planning, workshop moderation and strategy development.

Alex was responsible for the Henley Centre's European consumer research and futures programme - Frontiers: Planning for Consumer Change in Europe - identifying future trends and implications for business. She spent 16 years in advertising as a strategic planner at J Walter Thompson, Ogilvy & Mather and finally Saatchi and Saatchi as European Planning Director.

Alex is an artist, writer, certified NLP trainer, member of the Market Research Society and fellow of the Royal Society of the Arts