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Brief
Working in each case with creative industries consultancy BOP Consulting as our client, the briefs for the Design Council, London Development Agency, and (London) City Fringe Partnership were strikingly similar: where does the economic value lie in the design and related industries? What support do they attract / need? In contexts ranging from design’s value in research and innovation, to its place in independent retail, design-dependent industries and finally to the mutual needs of design and manufacturing industries, the task was to understand design – and designers’- true value and the extent to which support was needed.
Approach
In each case the territory was “mapped and gapped”, key players identified, and interviews sought. We spoke with leading designers, manufacturers, retailers, public sector support agencies, creative and the innovation industries' "movers and shakers". Broad-based literature reviews were undertaken to establish precedents and models of best practice were posited and confirmed.
Outcome
Reports have ranged from model-based frameworks, to economic benefit analysis to narrative – style archetypal case histories. In each case the unique character of the design industry has shone through in all of its complexity, and with it the support indicators necessary for it to achieve its key place in - for instance - London’s tourism industry, the UK's innovation market, independent retail and London’s manufacturing industries.
Feedback
“You've shown us how to leverage the design process and its archetypal players,and in doing so have given us a framework for understanding their true value to the UK economy”. Paul Owens, Director, BOP Consulting
Developing Concepts - I
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