Client
DSC, Egypt

Brief
We are a loose group of individuals and companies who together work to support and grow civil organisations in Egypt. How can we market ourselves as one strong network to gain national and international recognition?

Approach
We worked closely with the key figures in the lead organisations to find out who and what best defined their work. The biggest issue was to ensure that the passion and commitment they felt for their constituency was translated into their public profile, helping to remind funding agencies why they were unique.

Outcome
We created a unified branded profile and networked infrastructure for the associated groups, defining their relationships to each other and leveraging their heritage into a product worthy of international support and investment.

Feedback
"Your work with our group helped us realise the power that strategic marketing can bring to civil organisations".
Dr. Shukrallah, Director, DSCCommunicating Change - II