Client

An Asian retailer with global ambitions

Brief

Our vision is to launch a new department store in the Middle Eastern market, starting with Dubai. The store will be bigger and better than anything seen before. Is this a real opportunity, or a mirage?

Approach

Working with sister-company The Chambers, we explored the idea from many different angles. Who is the target customer and what are their needs? What is the economic and political outlook for the Dubai market? How big a store is needed, and where should we put it?  What products and brands will work best? What can we learn from the competition about what works - and what doesnt? Where else might this concept work? Do the numbers stack up??

Outcome
Our investigations uncovered genuine opportunities for a 21st century department store, aimed at new global customer. However, the time and place must be right. Watch this space....

Enabling Partnerships - I